Read how we use Compozr to bundle our monthly search engine (SEO) status report into a single compressed PDF.The report along with a pile of supporting documents, a complete table of contents with internal links is ready to be emailed to customers; who are delighted to receive a consolidated SEO report.
Besides building the Compozr, Syncrony also has a division that does search engine optimization (SEO).
The monthly SEO report we provide our customers was due for a refresh, so Alex our SEO boffin was tasked with redoing it. Our CEO suggested that Alex should use our new Compozr ZIP to PDF tool to produce the final report.
This is what happened…
Compozr creates a single PDF Compozition that mirrors a folder structure and its documents.
The PDF Compozition can also have a cover and a clickable table of contents (TOC). Bookmarks inside documents that form part of the Compozition can be merged into the table of contents. (See example later in this post)
Alex’s SEO Report Structure
When Alex was finished designing his report, it comprised of a root folder and two subfolders. In all, there were five documents in the report.
The structure looked like this:
Why We Need Compozr
Its all very well creating the report and the systems around it to produce it efficiently every month-end, the real issue comes down to distribution.
We needed a system that would give our customers 1-click access to the report and all its supporting documents.
We had some distribution options, we could:
[Nice idea but the report would only work for customers who were online]
[A non-starter; some mail systems will block zipped attachments; some customers are technically unable to extract the files correctly]
[A poor option because it required Alex to manually edit the merged PDF to insert links and bookmarks. Also, some of our customers would be unhappy having their website stats uploaded to an insecure public website.]
Using Compozr to create a beautiful SEO Report Book
The process was super simple:
The finished PDF is less than 2MB in size and its table of contents looks like this: